PURPOSE - Water Gift To Life


Our planet is a 'Water Planet' yet only 1% of it is fresh Water that is suitable for human consumption. Sadly Water scarcity continues to be in great need of drastic and rapid action, with millions around the world still not having access to this essential source. Water is central to all forms of future growth and development spanning its provision for saving lives and that of its environmental purpose and ability.

Currently 884million still lack access to safe and clean Water supplies with 6 hours being the average time taken to collect Water each day.  This treacherous role is primarily allocated to women and girls, while 31% percent of schools do not have access to suitable Water 

This pure and fundamental life-resource hugely improves key areas such as health, wellbeing and security, education, gender equality, agriculture and economic development and many other important issues associated with global development, when distributed and managed effectively

The WaterCrystal implements sustainable Water tools and strategies alongside our official partner charities (small-medium) in order to positively impact and change livelihoods for the better. Both that of the People and the Planet.  We also work in line with WASH (or Watsan, WaSH) is an acronym that stands for “Water, Sanitation and Hygiene” and other official and global program partnerships in order to achieve our joint humanitarian goals. 

Our DROPS Impact Report highlights and shares an array of life-saving stories, data and humanitarian achievements that we passionately support around the world.

Even in the developed societies Water challenges still remain current issues which we all need to pay close attention to. How do we design a world based on a sustainable Water future that supports life as a whole?’


DROPS Strategy
Our DROPS Strategy encompasses the Five Focus Elements that are in great need of our time and attention. Each area partnerships with small-medium sized charities which are the deserving beneficiaries of the projects with each one monitored in-house via our DROPS Impact Department.

Delivering fresh Water solutions worldwide

Rainforest Protection

Ocean Protection

Planting fruit and vegetable, trees and flower gardens

Sustainable Water initiatives
DROPS Impact Reporting is at the heart of our mission as Global Water and Nature Ambassadors and we strive to develop new systems and processes that provide transparency, clear goals and targets for the future.

Sustainable Development Goals (SDGs)
Transforming Our World - requires Planning, Partnerships & Action. The WaterCrystal focuses on nurturing, solving and positively impacting at least 8 of the most paramount issues that are taking shape in ‘Our World’ today.


Our primary focus is Clean Water and Sanitation. 

In an ever changing world, how do you Discover Your Purpose?’
- The WaterCrystal -



 Production Process Statement 

All stages of the Bilauri Deluxe crafting process work inline with sustainable and ethical production standards and practices. 93% of all materials used within The WaterCrystal, from the glass to the luxury packaging is recycled and recyclable materials.  The core purpose is to actively encourage these methods, there by continuously reusing in order to support the mission towards our better tomorrow.

The production process offsets its carbon emissions by way of the DROPS Strategy and more information on this is provided in our 1/4 Impact Footprint Reports.